You start with a flag! Freedomland is a visual, journalistic statement, into an highly regulated- man made landscape; captured between forces of order and space, landscape and urbanism, concept and execution, authority and freedom and expressed as a new conceptual territory. This surreal setting can only be viewed through the lens and presented to us by photographer Denis Guzzo.
How and where do you begin by branding a fictional territory that has been made visible through photography? We were completely vexed by this notion at first also given the deep and rich history of the project.