MoneyLab: Coining Alternatives considers digital experiments with revenue models, payment systems and currencies against the backdrop of ongoing global economic decline. Sounds scary right?
The Institute for Network Cultures in Amsterdam got intouch looking for a new identity for their Money Lab series in the form of a pitch. The pitch was anwsered with a short simple letter that contained a few questions before anything visual was explored. This wasn't what they were looking however their interest was piqued. They decided to proceed and work began on creating their new identity and visual language.
The Economic ecosystem works with systems and networks, it is reliant on myriad factors and variables to function and maintain equalibrium. The design language created for MoneyLab functions the same. All elements in the design system are required at all times to achieve its visual balance.
Below are some of the additional collateral materials that were created for the conference: flyers, conference badges and program posters for the days specific topics and speakers.
A simple conference blog was put together to agregate exterior resrouces and materials of relevant topics.