How do you brand an invisible territory?

Designed in collaboration with Denis Guzzo

 Casla, Almere, The Netherlands

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How and where do you begin by branding a fictional territory that has been made visible through photography? At first, the team was completely vexed by this notion at first also given the deep and rich history of the project. You start with a flag!

Freedomland is a visual, journalistic exploration of a highly regulated man-made landscape; captured between opposing forces of order and space, landscape and urbanism, concept and execution, authority and freedom and expressed as a new conceptual territory created at these intersections. This surreal setting can only be viewed through the lens and presented to us by photographer Denis Guzzo.

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